Digital Marketing
The information on this page and its contents are intended for general informational purposes only and are not intended to be professional advice nor the advice of the Shia Imami Ismaili Council for Canada or its boards, portfolios, or local councils, including the Aga Khan Economic Planning Board for Canada. Please seek the advice of a relevant professional advisor in relation to your specific situation.
Please Check Out our Digital Transformation Home Page!
As part of our COVID response our first digital transformation topic is on Digital Marketing with support from Digital Main Street (DMS), Shopify and Google.
Digital Marketing has become a strategic imperative with the onset of COVID-19. Business owners must embrace a strong digital presence to sustain and grow their businesses into the future. Digital Marketing changes month to month and as such should be considered as an experiment and an iterative process focused on:
Planning - Digital Marketing Strategy
Executing - Digital Presence, Content Creation, Digital Ads
Learning - Analytics
Digital Marketing Strategy - the starting point for digital marketing. It helps provide clarity on the business goals of a marketing campaign and anticipated returns at the end. It helps direct the selection of marketing tools and channels.
Digital Presence - customers expect to find your company across a wide variety of platforms including websites, blogs and social media. Being present and showing up results in consumers choosing a brand up to 39% more than your competitors.
Content Creation - the process of generating topics that appeal to your customer and making them accessible through written (blog), visual (infographic, video) or auditory (podcast) format. Content creation can be free, organic and slow but can have a huge impact on long term results.
Digital Ads - enable the delivery of promotional marketing messages (brand, product or service) to consumers using a variety of platforms (search or social).
Analytics - how to track how well your digital marketing strategy is working to ensure that you are having the impact you desire.
Check out these short clips on the Fundamentals of Digital Marketing.
Digital marketing is a way to reach your customers online. It allows you to:
- Interact with your customers at every stage of the buying process and learn exactly what they are looking for
- Have a greater geographical reach
- Target the right audience at the right time
- Save money and reach more customers for less
- Get to know your audience and drive engagement to create brand loyalty
- Track and monitor responses to your marketing efforts easily and instantly
Click Here for Digital Marketing Bootcamp content
Learn from Industry Specialists who will help you navigate marketing your business in the online world. They will show you how best to utilize online and digital technologies to reach customers and grow your business.
Topics are as follows:
- Session 1: Your Online Business Marketing Must-Haves: Websites, Landing Pages, Content, and Email
- Session 2: How To Succeed in E-Commerce - Choosing your Product, Apps, and Advertising & Fill Your Funnel - Your guide to getting customers and reaching consistent, reliable profit
- Session 3: Build your Complete Marketing Strategy in an Interactive Workshop & Learn Which Strategies are Working in 2022 and Which to Avoid
- Session 4: SEO/SEM, Paid Social Media Ads
Digital Main Street (DMS)
- DMS is a public funded organization committed to supporting businesses build their digital presence for better marketing and selling goods and services online. All educational resources are available to businesses across Canada.
- ShopHERE creates online stores for independent small businesses and artists at no cost.
- Key criteria:
- Under 10 full time employees or 25 for restaurants
- Registered business in Ontario or Alberta
- Key criteria:
- Future Proof is a program that assists businesses with identifying new markets, pivoting their business model, and developing and implementing a deep digital transformation plan.
- DMS Events Calendar
Shopify
- Enables companies to create an ecommerce website backed by powerful tools that help you find customers, drive sales, and manage your day-to-day
- Shopify Compass gives you direct access to answers, lessons, and advice from the best minds in modern business.
- Shopify Blog provides free education, tips, and inspiration to help you start and grow a successful business.
Google
- Google for Small Business provides step by step guides on how to bring businesses online
- Primer free mobile app that offers quick and easy to understand lessons to help business owners grow skills in business and digital marketing topics
- Digital Marketing Transformation see how other companies are making progress building organizations that embrace the latest advances in digital marketing technology
